Health authorities have expressed concern in regarding the current health and fitness of people, as well as obesity and the effects for the heart. People have responded by adding supplements to their diets, eating healthier, and improving their physical fitness. The number of people attending gyms has risen quite a lot and people are trying to find methods to slim down and be responsible for the health and fitness of their families. It is often difficult for many to attend the gym or even to walk or cycle to the office in a world that tends to run at an increasingly faster pace and put more and more demands on people.
Some people don’t have the time to go to gym or find it too embarassing to attend. Some moms simply cannot find time to go and worry that they’re neglecting themselves as far as their own fitness is concerned because they might have a part-time job, a demanding family and a never ending schedule.
FitFlops were designed to cater for just this situation. Marcia Kilgore a one time fitness trainer realised the situation that women worried in regards to the onset of cellulite and unwilling or unable to find any time to attend the gym or other exercise programs needed a solution in making them feel that they were making an attempt to get fit and she came up with the idea of FitFlops designed to tone and trim the legs whilst on the move. Flipflops have been around for many years and are generally associated with casual footwear for use on vacation, on the beach, or simple shoes to wear around the house.
Marcia decided that with some adaptation flip flops could well be the solution for busy moms and encouraged people to purchase FitFlops by describing them as “a workout while we walk”.